Konstantina Galiotou, our founder, has always had a different perception of what synchronised swimming is. Ever since her young years, while she was a professional athlete in the Greek National Synchronised swimming team, she envisioned synchronised swimming more as a ballet show and less as a sport, focusing mostly on the aesthetics and the viewers perspective.

Through our work, we came across Kostas Spathis ( a.k.a. @spathumpa), a famous intstagrammer and Greek drone photographer. His strong minimalistic aesthetic matched Konstantina’s style perfectly. Surprisingly enough, they share a common background, as they are booth architects and ‘minimal’ is definitely something that architects love.

Swimmers’ bodies creating organic floating, kaleidoscopic or symmetrical shapes are elements that have traditionally been used in synchronised swimming over the years, but make up only a small part of some routines. Our innovation in minimal synchro is creating a whole choreography based on those elements. Everything hinges on the different shapes created and how we move to form one from the other.

The difference between synchronised swimming and “our” minimal synchro is the plane we move on and that which the view is set on. In synchronised swimming the action plane is vertical, i.e. we care about how far above the surface a swimmer can dance and we mainly watch the swimmer dancing perpendicular to the water surface. In minimal synchro, the action plane is horizontal and it’s all about floating on the surface, creating strong lines and clear symmetrical or kaleidoscopic shapes.